2022 November-December
Pepsi Pakistan Hashtag Challenge Campaign
Pepsi
100+
Contents
34M+
Total Reach
11.2M UGC
Engagements
Successfully encouraged the young audience of TikTok to participate in the challenge, driving them to try the new taste
Campaign Objective
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Engage TikTok's Gen Z audience in a meaningful way
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Raise awareness of the new, stronger Pepsi
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Encourage users to try the new Pepsi
Influencer Tasks
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Use the 'The new Pepsi hit me like' original jingle
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Use the branded filter of Pepsi to showcase their own perspective of what the new taste feels like
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Encourage their followers to participate in the challenge
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TODO: Reach at least 250k users on Instagram
Result
Successfully encouraged the young audience of TikTok to participate in the challenge, driving them to try the new taste
Deliverables
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11.2M+ User-generated content
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2.4M+ Branded-filter plays
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8.9B+ combied views on the challenge videos
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over 34M people reached with 105 influencers
