How to leverage influencers to promote your mobile app

5/13/2021

author

Post For Rent

Did you know that there are almost a 1000 new apps added to the Apple App Store each day? And that almost 2 million apps are already there? If you’re reading this, chances are you or someone you know already owns a mobile app or you’re thinking about creating one.

 

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Anyhow, it’s crucial to know how to promote your app, how to increase downloads and stand out in the crowd.

You’ve probably already heard about the benefits of influencer marketing, but in case you’re still not convinced or need help figuring it out, here’s what to know:

Influencer marketing allows you to promote various types of apps

Marketing your app through influencers allows you to choose personas who match your category, brand personality and the demographics you’re looking to reach. Whichever category your app falls into, you can filter out those creators whose audience could be your potential customers and work with them. With the influencer discovery tools, such as the one Post For Rent offers, you can set your criteria, filter the influencers based on category, engagement rate, credibility, hashtags, demographics and much more, and check the potential results the selected influencers could generate altogether.

You can measure the return on investment

With influencer marketing it’s nowadays super clear who performs and who doesn’t. With custom links or codes you assign to each influencer, you can track exactly how much each influencer has contributed to your success. You can even agree to pay per performance, which means you only pay for what you get, for example for each download by another consumer. That way, you can constantly measure the ROI per each influencer and optimize how and where you spend your money.

Influencers can immerse their audience into the app experience

Sometimes it’s pretty hard to sum up what your app is about in one photo, or a short video. What influencers can do is walk their audience through all the features of your app, showing how they use it, what’s it good for and so much more. They also provide content which would take you much more resources to produce. In the initial negotiation phase with influencers, you can also agree on using their content further in your advertising, which allows you to have great content, produced by people who now what the audience wants.

Influencer marketing is great for those just starting

Before influencer marketing became a thing, such partnerships could only be signed with celebrities. And only the biggest players could afford that. With creators, you can find great promoters, with super high engagement rates, even when their follower base is much lower than that of celebrities. Don’t be fooled by the number of followers, which is usually the number one mistake marketers make. Micro influencers can most of the times have even higher conversion rates, because their audiences are much more engaged.

Expand the audience beyond your targeted audience

Influencers’ audience is usually pretty versatile. Obviously if it’s a fashion influencer, the majority of those followers will have some fashion interests, but the beauty of it is that the audience interests are in the end a mix of various things. That’s why influencers give you the possibility to expand your target audience beyond what you deemed relevant. For example, they can introduce ways to use the app outside of the standard app usage.

Influencer marketing is one of today’s most transparent advertising tools. Advertisers with expertise in the topic earn up to $18 for every $1 invested. But it’s crucial to rely on data and make smart decision when choosing who to work with. Our platform offers easy campaign set-up for businesses of all sizes, allowing them to easily start a campaign for even super small budgets. Check our platform, or BOOK A DEMO and we'll show you around and help you get started.

 

 



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