Vodafone

Data Millionaire
Case Study

May 2016

Platforms
Posts
27
Total reach
1.4M
Engagement
141.7K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve fashion- and lifestyle influencers between 18-30
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    Let them take the quiz and share result on all of their social media channels
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    Buttress up results with stories and motivate followers to take the qui
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    Influencer Tasks

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    Take the quiz and share your results with personal explanations on Facebook, Instagram and Youtube
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    Motivate your followers to try the app and share their results with you
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    Highlight the product’s benefits and mention its webshop URL
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    Result

    Successfully reached 1.4 M users on Facebook, Instagram and Youtube and drove an extra 1.5k players to the #DataMillionaire Quiz application in 14 days.

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    Deliverables

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    Promote #DataMillionaire personality quiz
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    Boost try-out amongst the target group 
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    Highlight and deliver the product’s core benefits with personal examples of influencers
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    Reach at least 1M users on the following channels: Facebook, Instagram, Youtube
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    Start conversation with followers regarding influencers' results

    Content Highlights

    @chloeknows

    @lakatoslevente

    @nessaj

    @alexapallagi

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