Universal Music Group 

Shawn Mendes
Case Studies

May 2018

Platforms
Posts
3
Total reach
257K
Engagement
12K
Services
  • Advertiser Platform
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    Campaign Objective

    Find credible influencers who engage with the artist and his work in the most authentic way possible.

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    Influencer Tasks

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    Motivate followers to check Shawn Mendes' new album
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    Raise awareness on the artist and build his brand
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    Use the hashtag #shawnmendes 
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    Highlight the song 'In my blood'
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    Result

    Successfully delivered the message of Shawn Mendes' new album to 210K users and generated more than 12,000 likes.

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    Deliverables

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    Introduce the new album of Shawn Mendes
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    Involve authentic, art -, lifestyle- and fashion influencers
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    Reach more than 250K users on Instagram

    Content Highlights

    @andilaudon

    @bnagyreka_official

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