UNICEF

Children takeover
Case Studies

November 2017

Platforms
Posts
6
Total reach
175K
Engagement
15.2K
Services
  • Advertiser Platform
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    Campaign Objective

    Creating content with children in a reverse situation when they are doing their parents' job. Raising awareness on UNICEF's campaign and representing the importance of the children's opinion with Post For Rent Charity feature.

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    Influencer Tasks

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    Raise awareness of children takeover UNICEF campaign
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    Take content about the children doing his/her parent's work
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    Use #Unicefchildrentakeover and insert UNICEF's webpage link
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    Result

    Successfully delivered the campaign message in 30 days to 175,000 users and generated more than 15,200 likes pro bono.

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    Deliverables

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    Raise awareness of the global children take over campaign of UNICEF
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    Highlight the importance of children's opinion
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    Reach at least 175,000 users on Instagram
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    Generate authentic content

    Content Highlights

    @evelindebreceni

    @viktoriabolla

    @laurakarnyaczki

    @almapilner

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