UBER

Spring
Case Study

March-April 2016

Platforms
Posts
20
Total reach
512.1
Engagement
9.8K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve busy-living fashion- and lifestyle influencers.
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    Choose content creators who have no car, but are travelling a lot.
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    Dramatizing the difference between an expensive cab and the comfortable UBER fare which you can order with a click.
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    Influencer Tasks

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    Share the story of your travel - what is the background of your UBER ride?
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    Highlight the easy-to-use features of the mobile app
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    Share the exclusive promo code in your post copy and do not forget to mention it's validity date
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    Catch the moment - take a self-portrait wherein you are just waiting for your ride
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    Result

    Successfully delivered the campaign message and the exclusive discount fare code in 30 days to 512,100 users and generated 9.8k likes.

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    Deliverables

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    Promote user's app and it's exclusive trial fare reach at least 400,000 users on Instagram
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    Deliver the promotional code that newly registered can redeem in the app for discount
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    Generate engagement through content wherein influencers are waiting for their UBER rides

    Content Highlights

    @czenekitti

    @hedinke

    @gorbepalko

    @jennifer_kiralyfalvi

    @bogiluca

    @rosesandlaces

    @wivyyy

    @chloeknows

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