The Kudu

True Colors
Case Studies

May 2017

Platforms
Posts
8
Total reach
795K
Engagement
13.9K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve not only lifestyle artist influencers but fashion and beauty creators as well to reach a broader audience.
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    Choose content creators who can make the most creative contents that can also genuinely engage with the song.
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    Emphasize the topic with vivid colors.
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    Influencer Tasks

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    Motivate followers to listen to True Colors
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    Raise awareness on The Kudu
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    Lead followers to the site of @the_kudu_official
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    Result

    Successfully delivered the brand message to 607K users and generated more than 13,000 likes. A starter recording artist went from zero to more than 35,000 listeners on Spotify.

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    Deliverables

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    Raise awareness on The Kudu's song called True colors
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    Introduce the newest hit of the brand
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    Involve authentic, art -, lifestyle-, fashion -and beauty-focused influencers
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    Reach almost 800K users on Instagram

    Content Highlights

    @oliviaviktoriapl

    @tomek_olejnik

    @beti_91

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