Surf Excel

Surf Excel Liquid Detergent Launch
Case Studies

2021 July

Platforms
Posts
35
Total reach
3.1m
Engagement
1.8m
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve female lifestyle influencers between 18-35
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    Create a video highlighting the ease of use
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    Select 35 content creators who can make the most creative content with the highest quality
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    Influencer Tasks

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    Create a custom video using Surf Excel Detergent
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    Educate audiences how liquid is easy to use and effective
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    Result

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    Massive 50%+ average engagement achieved compared to the 10% industry average.
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    Content Appeal was very high as it spread organically to non-followers also.
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    Deliverables

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    Raise awareness for Surf Excel Liquid
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    Promote Surf Excel Liquid amongst new generation
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    Involve authentic lifestyle-focused influencers
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    Reach at least 3M users on Instagram

    Content Highlights

    @zaraa.dar

    @patangeer

    @meruub

    @nylarajah

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