SPAR

Women's Day
Case Studies

March 2017

Platforms
Posts
8
Total reach
600.5K
Engagement
38.5K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve male influencers between 18-30
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    Make the challenge wildely popular among the consumers
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    Create content with a present like a flower, poem, chocolate
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    Engage their followers to take part in the hack
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    Influencer Tasks

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    Create a special International Women's day content
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    Generate buzz around the new challenge of SPAR
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    Use #SECRET#INTERNATIONALWOMENSDAY, #GAME and#PRESENT hashtags;
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    Take part in the challenge
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    Result

    Succesfully delivered the brand message in 1 month to 600k users and generated more than 38,000 likes.

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    Deliverables

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    Raise brand awareness with the "endless compliment" challenge
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    Increase brand loyalty among the consumers
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    Involve authentic, lifestyle-, sport -and fashion male influencers with huge follower count
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    Reach at least 600k users on Instagram

    Content Highlights

    @aszabokristof

    @csecseattila

    @lakatoslevente

    @reakció

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