Rauch

Happy Day - Winter
Case Study

December 2016 - February 2017 

Platforms
Posts
19
Total reach
597K
Engagement
25.2K
Services
  • Advertiser Platform
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    Campaign Objective

    Representing how great can be a Happy Day juice during a cold winter day. Raising the brand awareness by gastro, lifestyle and fitness influencers.

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    Influencer Tasks

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    Highlight the different occasions, when Happy Day juice can make their day
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    Raise awareness of how useful can be a glass of 100% Happy Day juice during the winter
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    Use #BEHAPPY#RAUCH and #HAPPYWINTER hashtags;
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    Make the product visible on the content
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    Result

    Successfully delivered the brand message in 3 months to 597k users and generated more than 25,000 likes.

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    Deliverables

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    Raise awareness of the Happy Day family
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    Demonstrate Happy Day's products usefulness in different life situations
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    Increase brand loyalty
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    Involve authentic, gastro-, sport -and health-focused influencers
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    Reach at least 500k users on Instagram

    Content Highlights

    @lakatoslevente

    @aaronwrld

    @lidiaontheroad

    @nnooemi

    @toppdorina

    @krisztigokler

    @gorbepalko

    @forherszandra

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