Predator Energy Drink

Predator Launch Campaign
Case Studies

July 2019 - December 2019

Platforms
Posts
36
Total reach
2.2M
Engagement
1.2M
Services
  • Managed Service
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    Campaign Objective

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    Involve hustlin' influencers between 18-35 years, who can make the most creative content with the highest quality
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    Make clear that Predator can give you the energy to work harder and achieve your goals
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    Emphasise in Predator's premium flavour & taste
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    Bring Brand Awareness & Highlight the character of the product
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    Influencer Tasks

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    Raise awareness of Predator Energy Drink
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    Highlight the 3 main pillars of Predator Energy Drink (Courage - Hustle - Conquer)
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    Deliver the campaign hashtag #RuleYourKingdom
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    Introduce product in the greek market
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    Result

    Successfully delivered the brand message to 2.2M users and generated more than 1,2M likes.

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    Deliverables

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    Raise awareness of the Predator Energy Drink
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    Involve authentic lifestyle-focused influencers
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    Successfully included Predator in greek market as an appreciable competitor
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    Deliver successfully the brand message (courage - grind - conquer)
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    Reach at least 2,2M users and 1,2M likes on Instagram

    Content Highlights

    @fanis_labropoulos

    @saskepticism

    @saskepticism

    @mentefuerte_official

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