Tampax

Power over period
Case Studies

September 2017

Platforms
Posts
8
Total reach
790 K
Engagement
50 K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve young female content creators who can authentically represent the brand values.
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    Talking about the tampon topic without taboos and communicate the positive effects of the product.
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    Engage new consumers and increase the loyalty among the old ones. 
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    Educate the younger generations about a delicate and taboo topic.
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    Influencer Tasks

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    Raise brand awareness
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    Break the taboos around "cycle" topic
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    Use #TAMPAX and #POWEROVERPERIOD hashtags
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    Create content in form of a daily vlog about life situation when Tampax can be extremly useful
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    Support the vlog with an instagram post and story
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    Result

    In 3 weeks the brand message has been delivered to 790k users on YouTube and Instagram, generated thousands of comments and several conversations about the delicate topic.

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    Deliverables

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    Raise awareness of TAMPAX
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    Communicate the positive features of the product
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    Involve authentic, fashion-, beauty- and lifestyle-focused female influencers
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    Reach at least 700k users on Youtube

    Content Highlights

    @szilvaglam

    @chloefromthewoodh

    @viszkokfruzsi

    @inezhildapap

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