Penguin Books

Words that matter
Case Studies

March 2018

Platforms
Posts
7
Total reach
102.5K
Engagement
5.2K
Services
  • Advertiser Platform
  • check

    Campaign Objective

    Spread the message of an important item of Pinguin's product portfolio while building brand awareness. 

    check

    Influencer Tasks

    arrow_forward
    Create authentic and natural content where the books are visible
    arrow_forward
    Highlight the importance of teaching young women about the great female leaders 
    arrow_forward
    Use the #PressforProgress and #IWD hashtags
    check

    Result

    Successfully reached more than 102K users on Instagram and generated 5.2K likes with only 7 posts.   

    check

    Deliverables

    check
    Raise brand awareness featuring one of Pinguin's books, the Little Leaders by Harrison
    check
    Increase sales online
    check
    Involve lifestyle influencers with personal message and interest in learning and educating about bold women in black history 

    Content Highlights

    @motherhood_rx

    @neffyfrofro

    @motherhood_rx

    @motherhood_rx

    How can we help you?

    Please select the topic you are interested in so that we can get back to you with the most relevant information.