Nike 

Nike - Start Training
Case Study

March-April 2016

Platforms
Posts
9
Total reach
484.4K
Engagement
16.7K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve fashion- and lifestyle influencers between 18-35 year old age group
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    Create a simple and clean visual word inline with straight message delivery
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    Represent the joy of working out and its emotional impact on influencers
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    Influencer Tasks

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    Motivate followers to download NTC app
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    Take a snapshot during the workout and represent how easy to use the app
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    Reveal your chosen training session from the app's directory
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    Show your result with your followers and share why you've enjoyed the session
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    Result

    Successfully delivered the brand message in 30 days to 484,400 users and generated more than 16,700 likes.

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    Deliverables

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    Promote and boost NTC app downloads among early adopters and fitness junkies
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    Deliver the 'Stop exercising, start training' message to the core audience
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    Reach at least 450,000 users on Instagram
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    Generate authentic, 'in-use' content

    Content Highlights

    @chloeknows

    @annavasony

    @evelindebreceni

    @hedinke

    @szilvaglam

    @tapaiszabina

    @avianarahl

    @numbava

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