Lotte
Oktober 2019
Support Milkis' launch in a European market, which is a very successful Korean brand from Lotte Corporations. Because the product is not an ordinary drink for the target market, education and try-out incentives were key elements of the strategy.
Milkis' integrated campaign generated more than 854k organic reach cooperating with both Instagram and TikTok influencers.
@gldorottya
@whisper_ton
@benuofficiaal
@f_mollii
Puma
13
post
1M
total reach
236K
engagement
Mahabis
4
574.5K
6.2K
For Goodness Shakes
3
85.3K
665
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Senior Associate Brand Manager, Procter & Gamble
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