lf

Lotte 

Milkis launch
Case Studies

Oktober 2019

Platforms
Posts
33
Total reach
854k
Engagement
21k
Services
  • Advertiser Platform
  • Managed Service
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    Campaign Objective

    Support Milkis' launch in a European market, which is a very successful Korean brand from Lotte Corporations. Because the product is not an ordinary drink for the target market, education and try-out incentives were key elements of the strategy. 

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    Influencer Tasks

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    Highlight the fun and young brand personality of Milkis
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    Educate potential customers about this new, unique product
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    Create both photo and video based contents
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    Result

    Milkis' integrated campaign generated more than 854k organic reach cooperating with both Instagram and TikTok influencers.   

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    Deliverables

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    Build trust and awareness on the new market 
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    Involve Instagram, TikTok influencers that can speak to generation Z effectively 
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    Create a buzz around the launch reaching at least 800k users

    Content Highlights

    @gldorottya

    @whisper_ton

    @benuofficiaal

    @f_mollii

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