Madame Alexander

Dolls are meant to played with
Case Studies

December 2019 - June 2020  

Platforms
Posts
5
Total reach
310K
Engagement
4.8K
Services
  • Advertiser Platform
  • check

    Campaign Objective

    Representing the main value and mission behind the brand: Dolls are meant to be played with and loved, so that it teaches little kids about meaningful relationships. By doing so, raising brand awareness working with mom and lifestyle influencers. 

    check

    Influencer Tasks

    arrow_forward
    Highlight the fact that the dolls are great for imaginative play
    arrow_forward
    Show the product with the kids playing, demonstrating its many variations
    arrow_forward
    Use the #MadeByMadame hashtag
    arrow_forward
    Make the product visible on the content with the most important messages in the description
    check

    Result

    Raised brand awareness, reached over 310k users and generated more than 4,800 likes.

    check

    Deliverables

    check
    Raise awareness of Madame Alexander
    check
    Demonstrate the joy the product mean to kids
    check
    Increase brand loyalty
    check
    Involve authentic mom influencers with little girls
    check
    Reach at least 300k users on Instagram

    Content Highlights

    @tribeandus

    @kiddoadventures_

    @elsie_and_freya

    @gingerlillytea

    @olkafiolka

    How can we help you?

    Please select the topic you are interested in so that we can get back to you with the most relevant information.