SPAR

Jamie Oliver Project
Case Studies

May 2017 

Platforms
Posts
8
Total reach
706K
Engagement
14.5K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve influencers between 18-30
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    Raise awareness on the loyalty program of Jamie Oliver
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    Create content with the coupon booklet
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    Engage their followers to take part in the action
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    Influencer Tasks

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    Create content with one of the Jamie Oliver's tool or the booklet
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    Generate buzz around the new promotion of SPAR
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    Use #SPARHUNGARY hashtag and link http://sparhuseg.hu/jamie-oliver/
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    Result

    Succesfully delivered the brand message in 3 weeks to 700k users and generated more than 14,500 likes.

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    Deliverables

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    Promote the Jamie Oliver loyalty program
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    Increase the brand loyalty among the consumers
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    Involve authentic, lifestyle- and food/drinks influencers with huge follower base
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    Reach at least 600k users on Instagram

    Content Highlights

    @royalszabi

    @numbava

    @lakatoslevente

    @smizedivat

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