Jameson Irish Whiskey

Movember
Case Studies

November 2019

Platforms
Posts
121
Total reach
420.2K
Engagement
6.7K
Services
  • Advertiser Platform
  • Managed Service
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    Campaign Objective

    Understand the target group and engage them by finding a trend they care about to build strategic partnerships. Involve influencers who best fit the topic.

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    Influencer Tasks

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    Participate in the campaign and create unique content
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    Inspire their followers to take part as well
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    Emphasize the good cause behind the movement
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    Result

    Successfully reached over 400K users on Instagram while building a positive image for the brand and raising more than 2,500 USD for charity.

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    Deliverables

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    Launch a national campaign in 7 cities
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    Collaborate with 14 barbershops and up to 100 barbers
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    Raise awareness of the brand by associating it with a popular trend and a good cause

    Content Highlights

    @dnielfekete

    @nebald_oliver

    @toppdorina

    @zozokempf

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