lf

Garnier

Fructis Hair Food
Case Studies

August 2020

Platforms
Posts
7
Total reach
331K
Engagement
56K
Services
  • Advertiser Platform
  • Managed Service
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    Campaign Objective

    Create a buzz around the launch of a brand new sustainable and natural product line called Hair Food.

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    Influencer Tasks

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    Educate followers about the sustainable packaging of the product
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    Highlight fruits as the motif of the campaign and the main ingredient
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    Create a small tutorial on how to use it and don't be afraid to go bananas :)
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    Use the #garnierhairfood hashtag
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    Result

    Successfully reached more than 300k users with only 5 content creators with a high engagement rate on Instagram and TikTok.   

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    Deliverables

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    Educate potential clients about the brand's sustainability consciousness
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    Cherry-pick beauty, fashion and lifestyle influencers with a follower base composed by women mainly 
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    Create a great buzz around the launch 

    Content Highlights

    @toppdorina

    @inezhilda97

    @toppdorina

    @andilaudon

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