Ballantine's 

I love my city
Case Study

June 2017

Platforms
Posts
8
Total reach
286.1K
Engagement
7.8K
Services
  • Advertiser Platform
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    Campaign Objective

    Creating content with a local flavour. Place the highlighted special edition of Ballantine's on the photo with Influencers' favourite city as a background. Promote the online game.

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    Influencer Tasks

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    Promote Ballantine's limited "I love my city" edition
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    Motivate followers to play with the online game
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    Use #ILOVEMYCITY and #BALLANTINESCITY hashtags
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    Product needs to be implemented on the centre of the content
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    Result

    Succesfully delivered the brand message in 2 weeks to 286k users and generated more than 7.8k likes.

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    Deliverables

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    Increase brand loyalty by local specific limited edition
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    Make the new online Ballantine's game popular 
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    Involve authentic, fashion -, travel- and lifestyle micro influencers
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    Reach at least 250k users on Instagram

    Content Highlights

    @hedinke

    @annavasony

    @szabinae

    @memkollektor

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