HPB Bank 

#TogetherStronger
Case Studies

May 2020  

Platforms
Posts
11
Total reach
325.2K
Engagement
2.5K
Services
  • Advertiser Platform
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    Campaign Objective

    Promoting the digital channels of HPB: use the online platforms of the bank for a faster and easier solution that is even safer in times of a pandemic. Gathering more users to the bank's application while raising brand awareness at the same time. 

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    Influencer Tasks

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    Highlight that online banking is the safest solution during the COVID-19 pandemic and HPB 
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    Present some of the channels, tools the bank provides
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    Use the #StrongerTogether  and #ForCroatiaTogether hashtags
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    Make the screen of HPB's digital channels visible
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    Result

    Successfully raised brand awareness and the number of users on the online banking platforms of HPB.

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    Deliverables

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    Raise awareness of HPB and their digital banking option
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    Demonstrate the importance of sticking together in hard times, showing how much the brand takes the pandemic seriously
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    Increase brand loyalty 
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    Involve authentic lifestyle influencers
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    Reach at least 300k users on Instagram

    Content Highlights

    @anaradisic

    @ecija_ivusic

    @brita0507

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