ERSTE Bank

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Case Study

December 2016

Platforms
Posts
13
Total reach
590.3K
Engagement
13.8K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve influencers with  high follower count
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    Pick up opinion leaders who have a dog or planning to adopt one
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    Communicate the CSR action as a unique way of charity
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    Drive users to the pop-up landing page where all the Airbnb profiles listed
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    Influencer Tasks

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    Choose a dog or more you would like to help
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    Share at least one official bio card visual we've provided
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    Mention the pop-up site's URL in your post description
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    Engage your followers - react on any comment you will get regarding the CSR activity
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    Result

    The CSR campaign has reached 590K users on Facbook & Instagram. What's more, thanks to the influencers the campaign successfully achieved its no. 1 goal - helped rehome shelter dogs!

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    Deliverables

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    Help to spread the campaign's message with promoting the exclusive chance of 'meeting & adopting' in social media
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    Highlight the importance of adopting a dog
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    Represent each dog of the campaign - share their bios
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    Generate earned impressions amongst followers on Facebook and Instagram

    Content Highlights

    @chloeknows

    @lakatoslevente

    @csanyipisti

    @lottikovari

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