H&M

Bring it on!
Case Study

February-March 2017

Platforms
Posts
8
Total reach
367K
Engagement
6.3K
Services
  • Advertiser Platform
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    Campaign Objective

    Representing how easy is it to hand garments in H&M shops and raising awareness for the reward coupon with fashion influencers.

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    Influencer Tasks

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    Communicate to followers that they can bring their unwanted garments and textiles to any H&M store
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    Highlight that the initiative will be an always-on activity in all H&M stores
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    Promote that costumers get a H&M voucher for each bag of garments
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    Use #HM and #CloseTheLoop hashtags; H&M logo had to be visible on the content
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    Result

    Succesfully delivered the brand message in 7 days to 366,995 users and generated more than 6,300 likes.

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    Deliverables

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    Widen the spectrum of the programs - show all the faces of the Island of Freedom
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    Generating mobile app downloads
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    Communicate the brand message: #Freedom
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    Daily 1 post on Sziget about the adventure
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    Reach at least 1,000k users on Instagram in U.K. and Hungary

    Content Highlights

    @natinstablog

    @laylapanam

    @phaseofrobyn

    @kmosakowski

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