lf

HBO

Game of Thrones
Case Studies

April 2016

Platforms
Posts
9
Total reach
515K
Engagement
12.1K
Services
  • Advertiser Platform
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    Campaign Objective

    Promote the new season of Game of Thrones by using a unique, face changer application. Create a special content for the fans.

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    Influencer Tasks

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    Promote the new season of Game of Thrones by using the mobile application
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    Highlight the exact date of the new episode's launch
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    Use #GotSeason6 hashtag
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    Use the filter of the mobile application on the Instagram photo
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    Result

    Succesfully delivered the brand message in 7 days to 514,096 users and generated more than 12,100 likes.

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    Deliverables

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    Generate buzz around the launch of the Game of Thrones mobile application
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    Involve authentic Game of Thrones fans
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    Engage their followers
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    Reach at least 500k users on Instagram

    Content Highlights

    @yemricsi

    @lakatoslevente

    @vfruzsi

    @czenekitti

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