Coca-Cola

Fuzetea
Case Studies

January 2018

Platforms
Posts
10
Total reach
299.9K
Engagement
34.9K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve lifestyle influencers.
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    Choose content creators who can make the most creative content with the highest quality.
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    Dramatizing the first time when they try out the new ice tea flavours.
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    Influencer Tasks

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    Motivate followers to meet the new flavours of Fuzetea
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    Raise awareness on the new brand of Coca Cola
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    Take an instastory when they try out the first time the Fuzeteae and use the dramatic zoom function
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    Use #FUZETEA hashtag  and tag @fuzetea_hu 
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    Result

    Succesfully delivered the brand message in 3 months to 299K users and generated more than 34,900 likes.

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    Deliverables

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    Raise awareness on the launch of Fuzetea
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    Introduce the surprisingly new flavours of the brand
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    Involve authentic, gastro-, sport -and health-focused influencers
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    Reach at least 250k users on Instagram

    Content Highlights

    @nikinagyniki

    @art.melody

    @toppdorina

    @faceteamtheshow

    @szabinea

    @estie_official

    @andilaudon

    @deakedinakarina

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