Costa Coffee

Frostino
Case Studies

June-August 2017

Platforms
Posts
28
Total reach
634.9K
Engagement
34.8K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve food, fashion and lifestyle influencers between 18-30, preferably women
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    Create a vivid, summerish visual word which includes a Costa Coffee Store or its surroundings
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    Represent the joy of having an ice cold treat on a hot summer day
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    Highlight the flavour and its taste at first sip
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    Influencer Tasks

    Motivate followers to try out Costa Coffee's Frostino

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    Result

    Successfully delivered the brand message in 30 days to 634,900 users and generated more than 34,800 likes.

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    Deliverables

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    Promote Costa Coffee's brand new iced blended Frostino variants  - Caramel Fudge, Belgian Chocolate, Strawberry & Cream
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    Deliver key message to the GN18-30 core audience - 'This is the ultimate sweet treat for the summer. This is icy blended beverage perfection. This is the Frostino.'
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    Reach at least 600 k users on Instagram
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    Generate authentic content about having a Frostino at Costa Coffee Store in Budapest

    Content Highlights

    @rekahardy

    @alexyvivilifestyle

    @wheelchairguy

    @dorkamakk

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