Dove

Real Beauty
Case Studies

January-February 2018

Platforms
Posts
8
Total reach
857K
Engagement
30.9K
Services
  • Advertiser Platform
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    Campaign Objective

    Raise awareness of the importance of preventing armpit sweating. Show the great role of clean armpits in case of women confidence

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    Influencer Tasks

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    Show that armpits are not taboo
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    Raise awareness of how useful the new Dove deodorant can be
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    Create a spontaneous, positive and honest content about
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    Use #DOVE#DOVEDEO and #REALBEAUTY hashtags; Product had to be visible on the content
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    Result

    Successfully delivered the brand message in 1 month to 856k users and generated more than 30,000 likes.

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    Deliverables

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    Raise awareness of the Dove products
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    Demonstrate the importance of armpit caring
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    Break the taboo around the topic of armpit
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    Involve authentic, gastro-, sport -and health-focused influencers
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    Reach at least 800k users on Instagram

    Content Highlights

    @szabinea

    @alexapallagi

    @enikotothcom

    @avianarahl

    @shinyandnew

    @szilvaglam

    @tapaiszabina

    @pinter_adrienn_ada_official

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