Danone

Shake up your morning
Case Studies

February-March 2018 

Platforms
Posts
4
Total reach
68.6K
Engagement
7K
Services
  • Advertiser Platform
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    Campaign Objective

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    Involve influencers between 18-30
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    Raise awareness on the online game of  Actimel
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    Create a content as a photo series
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    Engage their followers to take part in the action
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    Influencer Tasks

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    Create content with one of their favourite Actimel drink
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    Generate buzz around the new promotion of Actimel
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    Show the morning routine with an Actimel product in a photo series
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    Use #ACTIMEL, #SHAKEUPYOURMORNING and #STAYSTRONG hashtag and link @actimelhu
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    Result

    Succesfully delivered the brand message in 4 weeks to 68k users and generated more than 7,000 likes.

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    Deliverables

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    Promote the Actimel morning drink
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    Increase the brand awerness
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    Involve authentic, lifestyle- and food/drinks influencers with huge follower base
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    Reach at least 60k users on Instagram

    Content Highlights

    @Editke

    @fit.love.reka

    @paulsonati

    @zsofistein

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