About You

Crazy About You
Case Studies

September 2019

Platforms
Posts
8
Total reach
738K
Engagement
69K
Services
  • Advertiser Platform
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    Campaign Objective

    Approaching influencers from different areas of expertise. Maintain a fixed element, the same T-shirt with the brand message. Make potential costumers talk about it and exploit the power of word of mouth marketing.

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    Influencer Tasks

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    Use the hashtag #aboutyou
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    Make the content as simple and neutral as possible
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    Show the T-shirt on the picture
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    Result

    Successfully created buzz and suspense around the brand before even launching it and revealing what the product actually was. Achieved to deliver the brand message: it is all about you.

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    Deliverables

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    Expose the brand message to at least 700 users on Instagram
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    Create simple contents that deliver the message without destroying the mystery

    Content Highlights

    @dnielfekete

    @jázmin.hollos_official

    @toppdorina

    @miskovitsmarci

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