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Procter & Gamble

Always in flow
Case Study

September 2019

Platforms
Posts
18
Total reach
397k
Engagement
14k
Services
  • Advertiser Platform
  • Managed Service
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    Campaign Objective

    Always as the leading feminine hygiene brand feels passionate about sending positive messages to women and inspiring them to feel amazing and confident during their period as well. The campaign's objective was to reach at least 300 k users communicating on both Instagram and Youtube. 

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    Influencer Tasks

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    Highlight the main selling points of Always Sensitive collection: safe, comfy and soft. 
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    Promote Always' rooftop women yoga event 
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    Participate in the 'comfort challenge' and show that your comfort level should not depend on your cycle
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    Result

    The yoga flow event that was one of the key elements of the campaign was held with full house. Our influencers generated an engagement of 14k and reached almost 400k users. 

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    Deliverables

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    Build brand awareness and communicate the main message: comfort and confidence always. 
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    Involve influencers who are active on both Instagram and Youtube with a high % of women followers
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    Create a buzz around the rooftop yoga flow event 

    Content Highlights

    @karindragos

    @andilaudon

    @karindragos

    @andilaudon

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