Why Tik Tok is set to be a game changer in 2020 for Influencer Marketing



Arooj Aftab

As social media grows and new platforms are introduced, we find ourselves immersed in different ways of content creation. In 2019 Tik Tok became one of the biggest social media platforms gaining one billion global downloads. It’s a platform full of fun and engaging content that has many people talking and wanting to know more about. The platform has allowed creators to create short snappy content and make a living out of it. 

TikTok which has a mass appeal to the Gen Z market has found a way to help users engage with their friends and community, it has also been proving popular with big companies such as Apple Music and Fenty Beauty. The likes of Calvin Klien have also taken influencer marketing to TikTok to speak to a larger audience and make use of short video content. 

According to Wallaroo 60% of Tik Tok’s audience is Gen Z. Forbes suggests that that “Gen Z audiences don’t care why they’re seeing a post so long as what’s in it feels real to them. So, are we seeing an early rise to authenticity and a new way of storytelling from the Gen Z audience?  

There are some super interesting insights to be discussed: Here’s what we can expect from TikTok in 2020 and how it might just be the game-changer in the way brands choose to do Influencer Marketing. 

TikTok now has over 1.5 billion users - (Mediakix)

In a fairly short amount of time, TikTok hit its billionth mark, it is one of the most downloaded apps running ahead of rival platform Instagram. With a huge switched on Gen Z audience, the app is full of creators, and changemakers, if the app continues to develop and grow with its audience we could be seeing video content be the top form of communication for 2020.

You can run your campaigns on TikTok with TikTok influencers 

Calvin Klein’s 2019 Summer campaign took a new social change, their summer-loving #MyCalvins saw the likes of Shawn Mendes, A$AP Rocky, Noah Centineo and Kendall Jenner wear the brands’ collections to speak their own truth.

The fan base age demographic aligns with TikTok’s active users, not to mention if you’ve seen To All the Boys I've Loved Before you’ll know Mr. Centineo is quite a hit with the teenage market, what not better than seeing him in CK.

The results we have seen successful for Calvin Klein as “it became the most-viewed digital campaign the brand has ever done, with more than 10 times the engagement of the campaign it ran with Justin Bieber in the spring of 2015” - HotWire 

UGC -(User Generated Content) 

As social media becomes more political, fake news thriving and consumers feeling detached to unauthentic ad posts, TikTok is the new kid on the block where everyone wants to stay social but not constantly sold to.

User-generated content allows the consumer to see a variation of posts on TikTok rather than just still images over and over again like Instagram, it’s something new all the time and is quite refreshing for the consumer. 

Brands and influencers should definitely have their take experimenting with all the fun and engaging tools on the platform to start new conversations and create discussions that will widen their community and trust.  

Quick snappy content is easier to digest

The most memorable viral videos are probably short second clips or meme’s that have taken over the internet, just like the vine days;  TikTok allows you to create short videos and upload them to your channel, whether a brand decided to do product placement or have an influencer making a video with the product, TikTok allows influencers to create snappy content that can be shared and digested and also make the consumer not feel like they are being sold to. 

Thinking about running a TikTok campaign? Get in touch with us at Post For Rent! - We are the only agency that allows you to easily manage your TikTok campaign our technology platform as well as being named the top 5 influencer data apps by the Influencer Marketing Hub.

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