Hello Snapchat!

2/12/2020

author

Arooj Aftab

Post For Rent is happy to announce the introduction of Snapchat to our platform.

The quick snappy video app is now available to connect and start campaigns exclusively on the platform.

With a heavy Gen Z demographics, it’s important not to dismiss the platform even though competitors like TikTok and Instagram may be rising. Social media always moves fast so we would always encourage you to utilize as many platforms as you can.

Snapchat holds a lot of personal value, influencer to the consumer, and comes across as more of a friend product recommendation, there’s no ‘likes’ or follower count to be intimated by.

Snapchat also allows you to create super quick and easy content that is to digest, their subscription page and ‘for you’ section holds a variation of stories from, news, ASMR, life hacks, quizzes and more. You’ll even find publications and brands like Cosmopolitan, Harper's Bazaar, Wish, Vogue, and Lad Bible are using the platform to connect with their audience on a different scale other than the usual ‘go-to’ platforms like Instagram, Facebook, and Twitter.

Not only does the video content allow more storytelling, but it also shows real-time content unless ‘uploaded from camera roll’ is stated otherwise, which is transparent from a consumer perspective.

According to Statista, 2.1 million snaps are created per minute on a global scale. In a similar report by Snap, Inc., they revealed that 90% of social media users in the US aged 13 to 24, use Snapchat.

How popular is Snapchat in your country? Want to give Snapchat a go?

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