Do you remember Musical.ly? Guess you didn’t expect that it would become the most popular social media platform in the world!
You can unleash the creative aspect of your brand on TikTok, it is the most popular platform for short-form video entertainment in the world, attracting over 1 billion users each month who come to the platform to have fun, learn, and discover new things.
With a projected 4 billion users worldwide in 2022 (a number that has been steadily increasing each year), social media is loaded with opportunities for businesses to reach their target demographics.
No matter how big or small your company is, no matter what you produce or sell, your brand can easily prevail on the platform. How? By acting and thinking like creators rather than marketers, by utilizing the uniqueness of the users and the space they adore, in summary: by making good TikToks.
Benefits of TikTok
TikTok can be quite beneficial for your company if you use it wisely. It gives you the chance to produce interesting, diverse content that your audience will find authentic.
- Audience reach: TikTok has 1 billion active monthly users in 141 countries, do I need to say any more? No other online platform can reach such a large audience so easily, and the site's algorithm is less unpredictable.
- Consumer engagement: users are actively engaged with the content on the app, they express their appreciation (or dissatisfaction ofc) enthusiastically. The average user uses the app for 858 minutes every month, and this amount has been rising sharply year over year.
- Creative opportunity: you have the opportunity to create a cool, people-oriented, fun brand personality with the right content.
- Authenticity: People don't strive for perfection like on Instagram, it's the loose, funny, self-deprecating content that makes the biggest impact.
Moreover, it enables you to take the critical first step in marketing to Gen Z, a generational group that is notoriously challenging to reach and whose importance is growing as they establish a stronger economic footprint. (You can learn more about in our latest article here)
Of course, we know that not everyone is born as a talented, spontaneous content creator, that’s why we help all brands to thrive on the platform from strategy planning to full implementation.
Just a quick case study: In just a few months, Post For Rent Hungary has built an active, cohesive following base of over 120,000 members for a local drink brand (XIXO). Surveys show that people already associate the brand with their contents on the platform and recognise the "XIXO girl" from the videos.
Stay tuned: In our next article you will get specific tips for a successful TikTok presence from a professional creator.