Our Top 5 For The Week

6/25/2020

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Instagram brings its TikTok clone Reels to more countries while Facebook launches Voting Information Centre. TikTok answers questions regarding its own algorithm, LinkedIn expands roll-out of Stories and more.

 

Instagram launches Reels in France and Germany

Instagram's TikTok wannabe Reels, creative 15-second editable video clips set to music, saw the light of the day first time last year in Brazil. Now, Instagram announced that users in France and Germany have the possibility to test a brand new, revamped version, upgraded to rethink some key aspects based on the first Reels experience.

Sharing Reels is now easier and broader. In addition to only being shareable via Stories, app now has a special integration which puts Reels in its own tab, just next to the grid icon. You can access the creative content simply by visiting the Explore tab for public accounts.

 

Facebook announces new Voting Information Centre and an Opt-Out option of political ads

Criticism goes a long way and often results in changes. Facebook embraced it to upgrade and show where it stands in regards of political content. In order to do encourage voting participation, Zuckerberg has announced a new Voting Information Center, which will be added to both Facebook and Instagram.

 

"With so much of our discourse taking place online, I believe platforms like Facebook can play a positive role in this election by helping Americans use their voice where it matters most - by voting. We're announcing the largest voting information campaign in American history. Our goal is to help 4 million people register to vote."

 

Aside from that, Facebook users will also have a chance to opt-out of political ads.

 

"By giving people a voice, registering and turning out voters, and preventing interference, I believe Facebook is supporting and strengthening our democracy in 2020 and beyond. And for those of you who've already made up your minds and just want the election to be over, we hear you - so we're also introducing the ability to turn off seeing political ads."

 

TikTok shows transparency with algorithm explanation

 

TikTok is working very hard to show that it has nothing to hide. Lately, the platform has been explaining exactly how its recommendations algorithm works and how videos gain traction.

 

"When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user."

 

TikTok is essentially saying that past performance and profile status are not considered in its algorithm at all. High profile users will inevitably get more reach, because more people are following them, but TikTok always uses individual video stats and engagement to showcase content.

TikTok analyses your activity and takes your noted interests into consideration, showing you more content that you will like, with each individual post assessed independently.

 

Key considerations that can help you maximize your TikTok performance are most certainly that each video counts independently, aligning with trending interests will help you connect with more users and having viewers watch your clips to completion helps build up the numbers.

 

 

LinkedIn continues to collect insights for the Stories roll-out

 

Brazil, the Netherlands and the UAE were the first to have a taste of LinkedIn Stories earlier this year. Now, the platform is testing its straight-forward concept Down Under. LinkedIn users in Australia can now access vertically-aligned, temporary status update option, with the brand new addition of anonymous viewing.

Stories are currently available in four regions, with LinkedIn adding another nation every few weeks. Given the amount of users who now have access to the option, you would think that LinkedIn would have enough insights to roll it out to, but platform is still deciding on how  to introduce the option globally.

LinkedIn Stories has already received a lot of criticism, with many people suggesting that it doesn't fit with the professional communications focus of the platform. But broader engagement data shows that Stories is increasingly how the next generation of social media users are communicating, in preference to the traditional News Feed, and as such, leaning into the evolving trend seems like a logical way to go to maximize engagement and interaction.

 

Influencers are re-examining their use of social media amid the crises

 

Posting regular content became irrelevant to many social media influencers this year.

According to the latest article published by Washington Post, as with many career fields, the global pandemic — and the subsequent protests that have swept the nation to support the Black Lives Matter movement — had fundamentally changed the way influencers do their jobs. Authenticity is now a make or break quality for millions of followers, as well as brands who are seeking a way to connect with consumers in an uncertain time. Influencers are carefully trying to navigate political activism, appearing in touch during an economic meltdown and partnering with the right brands, all while continuing to earn a living.

Whatever their small piece helps or not, taking a back seat is not an option for influencers. In other words, staying silent is only an option when there’s nothing constructive to be said.

 

 

 

 

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