Welcome to the new edition of our five latest social media and influencer marketing trends. Care to step up your engagement on professional level via LinkedIn’s brand new virtual events and polls? Check out how Twitter Fleets sparked a meme fest. Learn about Facebook’s plans to integrate the inboxes and more.
LinkedIn rolls out virtual events and poll features, giving brands new engagement opportunities.
The world’s largest professional network has announced two brand new additions to their online solutions.
First is the global launch of Virtual Events. This tighter, real-time integration between LinkedIn Live and LinkedIn Events enables companies to stay connected and engage with online communities in a trusted environment, helps them attract the right professional audience, drive strong reach and so much more.
“We recognised how important it was to equip you with the tools you need to bring your professional community together, that’s why we accelerated our product roadmap to bring you a tighter integration between LinkedIn Events and LinkedIn Live.”
- LinkedIn, Marketing Blog
Second addition that aims to bring more benefits to the platform users is the ‘Create a Poll’ feature. “By targeting specific Groups with your poll, you can get even more relevant insights,” writes LinkedIn, “For example, if you are in a Group for marketers, you could ask about the group member’s favorite tool for email marketing management.”
Feature is easily accessed in the post composer window, allowing members to gather feedback from across the platform. It enables question and lists with up to four response choices and remains active from 24 hours to even two weeks. While polls can be shared with connections across the network, the key benefit for all the marketers is the possibility to target it to the selected Groups.
Twitter’s Fleets, the new Ig story-like feature launches in India, Brazil and Italy, sparking a meme fest.
Twitter’s announcement about Fleets got people talking so much that the hashtag #fleets has also started trending on Twitter, thanks to memes!
Fleets rolled out with a new panel of rounded profile icons at the top of the Twitter home feeds, which are just a tap away from a full screen, vertical stream of posts that last for 24 hours.
Most of the users saw no need in introducing this option to the platform, so they started mocking the company for “copying from Facebook and Snapchat”, with memes and GIFs.
Facebook is testing the Integration of Messenger and Instagram Direct.
Facebook is currently working on a new integration of Messenger inbox access within Instagram Direct.
Although it is still unclear when the roll out will take place, once the feature is available, you'll be able to manage all of your messaging interactions across WhatsApp, Messenger, and Instagram, within a single app. This will make it easy to stay on top of everything.
Instagram says you should ask permission before posting someone’s work!
Not long ago, photographer lost her copyright claim by posting a photo on Instagram. Mashable asked for a permission to use one of the Instagram photos in their article, but didn’t get the heads up, so they embedded the photo instead. The photographer sued and lost, with the judge saying that by posting this picture, she granted Instagram the right to sublicense her photograph to other users, and that Instagram validly exercised that right by granting Mashable a sublicense to display it.
Instagram apparently aimed to clear up the situation in photographer’s favour, with no mention of exceptions for embedded content:
“While our terms allow us to grant a sub-license, we do not grant one for our embeds API. Our platform policies require third parties to have the necessary rights from applicable rights holders. This includes ensuring they have a license to share this content if a license is required by law.”
Influencer Marketing vs. Global Pandemic – 1:0
Influencer marketing has been profoundly shaken during the outbreak, but not at all in the negative context. Firstly, influencers had to change their approach in in terms of their content creation and focus on social distancing and stay at home messaging. Plenty have embraced this new normal to bring value to their loyal communities. Brands and agencies have shifted their strategies to advise on social responsibility and non-tone-deaf campaigns. And at the end of the day, consumers were happy to know how big players are providing relief in the communities, whether by donations or other voluntary work.
According to Forbes, viewership has doubled for Instagram Live and Facebook Live during pandemic and there was a surge of interest since consumers have shifted to online shopping, with the impressions up by at least 40%.
This made these not at all perfect times a perfect advantage for the surge in online activity and online shopping.
Influencers have helped the world get through this time of lockdown together, by serving as pools for inspiration, comfort and laugh. As Vogue Business says - " Consumers look to influencers as a voice of authority, so brands who leverage these relationships will win.”
Though both brands and influencers had to swim in some new waters to stay relevant, they had advantage because people were more than ever focused on screens.
Even now, as restrictions are being lifted daily, savvy brands and influencers, especially when partnered, are capitalizing on it.