It might not have been your first answer when they asked you 'What do you want to become when you grow up?' when you were a child, but Influencer has been one of the most popular occupations in the last couple of years. Whoever gets the chance to influence people, while working with some of the most famous brands, is considered lucky.
Thanks to Social Media, the marketing perspectives have completely changed and, what was once considered to be the best practice for driving sales and brand growth, now lays in the hands of the creative, charismatic and influential people all around the world.
Starting an influencer business is not an easy task. The first step you need to take is to develop your channel in a field of interest in which you feel the most comfortable. And yes, while you can have various interests, being a professional influencer connected to a certain niche is highly appreciated.
Once you have your channel set up and ready to go, it is time to create the outstanding content that will represent you as a person, your vision and creativity, and make you stand out from the rest of your niche. Make sure to post regularly, communicate and bring value – and followers will start flowing in.
Next up? Brand collaborations!
Influencer & brand cooperation is a very common occurrence and it is a mutual value business. The competition for brands is strong and, while sometimes your profile might be discovered by the brands and your efforts easily recognized, social media is overpopulated with content, and algorithm often gets in the way. In most of the situations, direct approach is a way to go!
Being aware of yourself and your worth, showcasing your creativity and hard work in a serious manner will definitely bring you some collaborations and consequently – money.
Cooperating with serious companies comes with a great responsibility. Though some brands are very friendly and approachable in their day-to-day communication, make sure that your first contact follows the business ethics standard. There's no place for familiarity when approaching the brand representative for the first time - keep in mind that you are a professional who knows what she/he’s doing and for what reasons.
Get ready beforehand. If you're going to have an important conversation, prepare all the needed statistics, number of followers, impressions, saves, engagement rate, etc, ask questions and come up with creative partnership ideas to reach the top level of productivity during the discussion. You don't have to be pessimistic if your follower count doesn't reach five figures. Micro and nano-influencers are overtaking top-tier talent this year. This means that relatively small Instagrammers can enjoy a great success in the industry.
The most important thing you have to do is to prove why you are the perfect ambassador for the chosen brand, in which segments of your work is the brands vision visible and how you're going to achieve the mutual value.
When you succeed in the brand communication and the products or money for reviews overflow your account, it is essential that you don't forget about your audience. Make sure your product posts are still a strong and suitable representations of you. Authenticity is the key and being relevant and trustworthy is the recipe for success.
If you're still missing the confidence to approach brands directly, look no further!
Join our Influencer family via official Post For Rent app and we will make sure you get connected with the most exciting brands who will help you kick-start your professional influencer career.